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Its iconic Marlboro Man advertising campaign in the 1950s successfully rebranded Marlboro from a womens cigarette to one associated with rugged masculinity

Archived from the original on August 14, 2020

A study examining Nielsen data of cigar sales from 2012 to 2016 found the proportion of concept-flavored sales increased from 9.1% to 15.1%, while the proportion of sales decreased for tobacco flavors (50.0% to 48.6%) and characterizing flavors such as grape, cherry, and chocolate (40.8% to 36.3%)

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