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BAT encourages those who would otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*

Vapes are not completely harmless, but they are safer than cigarettes and can help you slowly cut down on nicotine

[4] It was edged out in 1966 by Winston cigarettes, when Pall Mall found that it could no longer compete with the advertising campaign "Winston tastes good like a cigarette should." In the 1940s, Pall Mall had its own grammatically incorrect slogan which touted it as the cigarette which "travels the smoke further", referring to the longer 85 mm length

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