france cigarette packaging Tobacco makers denounce 'brand theft' from plain EU upholds tough rules on

SINCE 1933, OUR BLENDS HAVE BEEN ENJOYED BY SMOKERS WHO SEEK A TRUE MENTHOL EXPERIENCE

Defendants argued that it was implausible for consumers to expect a safer cigarette, because a reasonable consumer would read the disclaimer stating that no additives does NOT mean a safer cigarette. Likewise, they argued that a reasonable consumer knows that menthol cigarettes contain menthol, so would understand that the no-additive term didnt cover menthol

This makes sense because lack of transparency in other industries has caused several crises, like the vaping crisis or the romaine lettuce E.coli outbreak of 2019

It causes about 80,000 deaths a year in the UK and a quarter of all cancer deaths in England